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Former JUUL Senior Vice President Siddarth Breja claims he was fired for raising concerns about the company knowingly shipping over one million contaminated vape pods.

Breja filed suit over the incident and in his pleadings alleged that JUUL CEO Kevin Burns responded to Breja’s concerns about the contaminated pods saying, “Half our customers are drunk and vaping like mo-fo’s, who the f*** is going to notice the quality of our pods?”.

From Tech Crunch:

Breja alleges that when he complained about Juul’s refusal to issue a product recall or health and safety notice, Danaher [JUUL CFO] said doing so would cost the company billions of dollars in lost sales, hurting its then-$38 billion valuation. About a week later, Breja says the company fired him, telling him that it was because he had misrepresented himself as former chief financial officer at Uber. In the lawsuit, Breja says the claim was “preposterous,” and that he had accurately represented his former position as a chief financial officer of a division at Uber.

The timing of Breja’s lawsuit coincides with JUUL announcing mass layoffs of 10-15% of it’s workforce and the departure of four executives. As lawsuits continue to mount against JUUL arising out of the death and serious injuries to their customers, more and more facts are coming to light regarding the dangers of vaping. The Center for Disease Control announced on October 17th that 33 people have died from vaping related lung illnesses as the nationwide outbreak continues to grow (Live Science).

The newly formed Multidistrict Litigation involving JUUL will be procedurally similar to the MDLs formed in the Municipal Opioid Litigation and the Roundup Cancer litigation that Smith & Johnson is currently involved in. Smith & Johnson is currently interviewing potential Michigan claimants for inclusion in this Federal MDL re: JUUL e-cigarettes. If you have questions about this litigation and what rights you may have, please contact Attorney Tim Smith at (231) 946-0700 for a free consultation.

One Comment

  1. Thanks to trial lawyers like Tim Smith who aren't afraid of the massive corporate structures that fund JUUL. The public needs the truth about the deaths that have started to appear from vaping, in the public eye. With the links to Big Tobacco that are being uncovered in the JUUL corporate structure, we all need to be prepared to deal with a huge cover-up.

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